Self-Host Your Website Analytics Without Cookie Banners

If your website uses Google Analytics, you are required by regulation to show a cookie consent banner in many jurisdictions. That banner reduces engagement, slows page load, and sends your visitor data to one of the largest advertising companies in the world. Every page view is tracked across sessions and devices, building a behavioral profile of every visitor. Your analytics data flows into a system designed for ad targeting, not business intelligence.

Plausible Analytics is a self-hosted, privacy-first analytics platform. It uses no cookies, tracks no personal data, and identifies no individual users. It provides the metrics that actually matter: page views, unique visitors, bounce rate, visit duration, referral sources, and goal completions. The tracking script is under 3KB and loads in milliseconds, a fraction of Google Analytics' weight. No cookie consent banner is needed because no personal data is collected. Your analytics data lives on your server and is never shared with any third party.

You can expect your page load speed to improve measurably by removing the Google Analytics script. Cookie consent banners are removed entirely, simplifying your legal compliance. You still get actionable data: which pages perform best, where your traffic comes from, and how visitors behave. And your visitor data is not fed into an advertising network you have no control over.