For restaurants and F&B businesses losing margin to third-party delivery platforms
Give Your Restaurant a Self-Hosted Online Ordering System
Take online orders directly from your customers with zero commission fees.
If your restaurant takes online orders through a third-party platform, you are paying 20 to 35 percent commission on every order. On a 20-dollar meal, that is 4 to 7 dollars that could be staying in your business. Over 100 orders a month, that is 400 to 700 dollars leaving your restaurant. The platform owns the customer relationship too. You cannot email your regulars with a new menu because the platform sits between you and them. Your customers belong to the platform, not to you.
A self-hosted WordPress site with WooCommerce and a restaurant menu plugin gives you your own branded online ordering page. Customers browse your menu, customise items, and check out. Payment is processed through Pocket Pay at standard card processing rates with no added commission. The order prints in your kitchen or appears on a kitchen display screen. The customer's contact information stays in your CRM (EspoCRM), meaning you can email them when you launch a new menu, invite them to a special event, or send a birthday offer through Listmonk. You own the customer relationship. You own the data. The platform is cut out entirely.
You can expect to retain an extra 20 to 35 percent of your online order revenue immediately. Regular customers who previously ordered through the platform can be invited to order directly with a discount on their first direct order. Over six months, the majority of online orders shift to direct, and the platform becomes a discovery channel rather than your primary online sales channel. That is a margin improvement that goes straight to your bottom line, every month, permanently.
